Sassari Is "happy" As Well

Rosie

Rosie

Community Member
Apr 6, 2013
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Italy
I'm sure all of you know about the "Happy" campaign going on in the whole world (I think).
Well, Sassari is now part of it! Check it out:


Napoli, Palermo, Rome, Milan, Turin... all have their own "Happy" video where people are literally happy and dance on Pharrell Williams' music.

What do you think? :)
 
It's an interesting campaign. With the hashtag #happyfromsassari, brands can measure and manage the campaign. I think the happy hashtag could've appeared more often in-between dance crews so watchers can easily measure the impact it has on the social media.
 
What a cute campaign. It's quite a cultural motivation. I love Pharrell's song and it makes me want to jump up and down every time I hear it. I think it has quite an impact on people. I think the video does a great job of showing the true and beautiful people of Sassari. Is everybody in Italy simply gorgeous?
 
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