I loved Nutella, it is the greatest spread ever! and you are right, it is very versatile, I bake so much with it and to be totally honest I do not always spread it, sometimes I just eat it with a spoon. It is nice to see someone that clearly appreciates Nutella as much as I do.
I always found nutella to be overly sweet actually....I've never tried it in baking though (it's expensive here) so maybe it's better in cakes and stuff.