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Sassari Is "happy" As Well

Discussion in 'Sassari' started by Rosie, Apr 5, 2014.

  1. I'm sure all of you know about the "Happy" campaign going on in the whole world (I think).
    Well, Sassari is now part of it! Check it out:



    Napoli, Palermo, Rome, Milan, Turin... all have their own "Happy" video where people are literally happy and dance on Pharrell Williams' music.

    What do you think? :)
     
  2. It's an interesting campaign. With the hashtag #happyfromsassari, brands can measure and manage the campaign. I think the happy hashtag could've appeared more often in-between dance crews so watchers can easily measure the impact it has on the social media.
     
  3. What a cute campaign. It's quite a cultural motivation. I love Pharrell's song and it makes me want to jump up and down every time I hear it. I think it has quite an impact on people. I think the video does a great job of showing the true and beautiful people of Sassari. Is everybody in Italy simply gorgeous?
     

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